敢創同行 We Dare To Venture

「敢創同行」是一項數碼港品牌推廣Campaign，選出10位來自數碼港社群的傑出或崛起中的初創企業創辦人，通過拍攝影片及撰寫社交媒體文章，向學生、數碼港社群、普羅大眾介紹他們的創業故事。這些故事從較生活化、較情感主導的方式讓讀者更為了解他們的創業故事、理念及整個路途，以及他們如何從數碼港的不同支援計劃受惠，表達出無論來自不同背景、擁有不同長處的每個人都能夠成為創業家，突顯「突破界限 敢創未來」的主題。

這項Campaign推廣從線上的社交媒體（包括Facebook、Instagram、Linkedin等）、網頁，以及與TVB、信報等媒體合作；以及線下廣告如巴士車身、實體刊物等渠道。

在Campaign結束後，根據一項由市場調查機構進行的調查顯示，數碼港在學生、初創企業和公眾中的品牌知名度比往年有所提升，不少受訪者都因為「敢創同行」而對數碼港有更高的認知度。

我負責協調整個製作過程，包括與製作團隊及相關企業溝通，撰寫故事劇本及主導拍攝內容，同時撰寫品牌故事、社交媒體宣傳內容，並與Agency合作管理社交媒體表現。

官方網頁 Official Website：https://go.cyberport.hk/

影片系列 Video Series ：https://www.youtube.com/playlist?list=PLekWBQncAO6-bXBapTrzK7izo1BfOSQ6R

社交媒體 Social Media Posts：https://www.facebook.com/watch/127037124035476/393953521150652/

"We Dare to Venture" is a Cyberport brand campaign that selected 10 outstanding or emerging start-up founders from the Cyberport Community to share their entrepreneurial stories through videos and social media articles. These stories provide readers with a more personal and emotional perspective on their journeys, illustrating how they benefited from Cyberport's various support programs. The theme "Challenge the Boundaries, Reinvent the Future" is highlighted, showing that anyone from different backgrounds with unique strengths can become an entrepreneur.

The campaign was promoted through online social media channels (including Facebook, Instagram, LinkedIn), an official website, collaborations with media such as TVB and HKEJ, as well as offline advertisements like bus wraps and a physical publication.

According to a market survey conducted after the campaign, Cyberport's brand awareness among students, start-ups, and the general public has increased, with many respondents having a stronger impression of Cyberport due to "We Dare to Venture."

I was responsible for coordinating the entire production process, including communicating with the production team and relevant companies, scriptwriting, directing the content, writing brand stories and social media content, and managing social media performance with an agency.